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Thursday, February 06, 2003

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Weblogs vs.
Websites.

My good friend Erik Heels went live with his Radio-powered site last week. Part of this is an experiment to see whether weblogs deliver greater ROI than a traditional website (his "traditional" site is a database-powered website that is at heels.com).

Keep an eye on this. Erik's analysis is always detailed and his conclusions often surprising.

[tins ::: Rick Klau's weblog]

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E-Mail Delivery Rates Fall in Q4.
Permission-based e-mail fails to reach users' in-boxes at the top ISPs 15 percent of the time, according to a new report. [internetnews.com: Top News]

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Importance of Search Engines Waning.

Technology marketing" More Web Surfers Go Directly to Sites

The majority of Internet sites worldwide are reached through direct navigation -- typing a URL in the address bar or using a bookmark -- says a study released today.

Web analytics firm WebSideStory reports that over 64 percent of web users get to sites by direct navigation rather than using search engines or web links, compared to 53 percent a year ago.

New data accentuates the importance of web site branding campaigns, says Geoff Johnston, vp of product marketing for StatMarket, WebSideStory's division that tracks global Internet user trends.

[MarketingFix]

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If you can read this>> you can be a journalist.
One of the funny things about reading some print journalists try to "get" blogs is just how bad their information is. You wonder whether an article was written three months ago and just stuck in the can or whether the journalists just don't bother to read the blogs they write about. Take, for example, the Washington Post's latest report on blogging. Opines the... [Blogads.org -- where money meets the blog]

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