Digital Economics
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  Thursday, November 28, 2002


CNN: New credit cards dangle from keychains. Jeordan Legon reports on the new keychain-based payment devices.
Firms are using radio frequency signals, scanners and stronger plastics to make it easier for customers to give in to impulse. It's too soon to know whether the new plastic will go the way of the 8-track. But analysts say in the cutthroat credit card business, impressing finicky customers counts -- especially when a product makes it faster and more convenient to get through a checkout line.
[Scott Loftesness]
7:23:00 AM    

Pew Internet: Online Banking. The Pew Internet and American Life Project has released a new study on the adoption and use of online banking by American consumers. Why do they do it? Convenience, period.
Convenience is the number one attraction for all online bankers, but younger Internet users are the most passionate about saving time. Eight out of ten (79%) e-bankers say that convenience was "very important" to their decision to first bank online - 82% of 30-49 year-old e-bankers agree, compared to 73% of 50-64 year-old e-bankers. Seven out of ten (71%) e-bankers say that the idea of saving time was "very important" to making that leap - 79% of 30-49 year-old e-bankers agree, compared to 66% of 50-64 year-old e-bankers.
[Scott Loftesness]
7:21:39 AM    


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