“AOL is not a technology company. We are an interactive services company that concentrates on delivering the most appropriate content and services to our members.”
This is from a Jan 15 article on hp’s “cooltown”:
http://cooltown.hp.com/mpulse/0102-lisahook.asp
Very revealing! It was only when I started doing my own taxes that I realized software development was a service. After all, it looks like a product. It’s a real thing, running on your computer, made from raw materials and honed by the craft of typing the right characters on a little boxy plastic thing. It sure seems like technology to me. But no, software development is a service, and everything that comes with it:
* The customer is always right
* A good job is measured by a happy customer
* A good job is not measured by whether or not it “works”
* A good job is not measured by whether or not it “does everything”
Big mental shift that has apparently entered the mainstream.
10:46:06 AM 
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