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Saturday, July 05, 2003 |
From CNET: Excerpt - A new breed is needed: It is the "strategic marketer" who is capable of managing the entire portfolio of a company's brands and engaging all functions of the organization, not just communications. Strategic marketing requires people who combine the broad business perspective, cross-industry experience, cross-functional expertise, and deep analytical skills of management consulting with the subtle nuances of brand positioning and the action orientation of frontline marketing.
8:11:07 PM 
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© Copyright 2004 Rob Robinson.
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