Updated: 3/2/2004; 8:45:04 AM.
Rob Robinson's Idea Engagement Area
It's not only the idea -- it's the execution!
        

Friday, September 12, 2003

Intriguing new P2P "tool" from Skype - that I am downloading to evaluate. 

FAQ extract from the Skype website states:

What is Skype?
Skype is a free program that uses the latest P2P technology to bring affordable and high-quality voice communications to people all over the world.

How does it work?
When you use the free Skype software, you can connect to other Skype users so that you can talk and chat. Behind the scenes, cutting edge p2p technology manages the connection for you.

How do I get it?
Just
click here to download Skype, the download should take only a few minutes depending on your connection speed - and installation is a snap!

What does it cost?
During the beta period Skype is free and helps us to refine and improve our product. Eventually, some features and services of Skype will require a paid subscription or prepayment. Our ambition is to keep the basic functionality of Skype (PC to PC calls) free. More information will be provided once our beta program is complete.


8:57:17 PM    comment []
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Very interesting storage/SMB product. 

Sony and Computer Associates International have jointly launched a backup product to help laptop owners do a better job of holding onto key documents and information.  The companies plan to release the StorStation Laptop Data Protection system, which backs up data on notebook computers automatically when they connect to a network. It combines Sony's 720GB StorStation FSV-M5 server with CA's Mobile Backup software. (www.cnet.com)

  


12:22:08 PM    comment []
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Weblog Influence On Corporations

Pragmatic Example Of The Power Of Blogging:  Here's an example of how weblogs can have influence on corporations.  Plaxo is a start-up with substantial investment capital.  A quick look at Google shows how weblogs are influencing the information flow on the product they sell (both pro and con reviews).  What is the value of a highly ranked review on a product keyword in Google?  A couple years ago, I was talking to PR insiders (off the record) and the consensus estimate was that a positive product mention in the WSJ or NYT would cost $100,000 (what is worth depends on how well the company can monitize it).  Positive mentions in other publications scale down from that.  What is the third and fourth link on a product name in Google worth using this benchmark?  Given that it has a high level of persistance (and that people often use Google as a means to find the company/product site), it could easily be worth $40-$50 k.  Given that, why aren't PR agencies all over webloggers that do product reviews to ensure that the reviewer gets all the relevant information needed to make an objective review?  I guess they are too busy sending out press releases that nobody reads. [John Robb's Weblog] via [Blogging Alone].


5:54:42 AM    comment []
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