Interesting overview of blogging through the lens of small businesses. (Boston Herald) Pro/Con Excerpts:
Pro: ``People turn to Internet search engines like Google all the time now to find out about businesses like restaurants,'' says Winer, whose blog is at www.scripting.com. ``The question is who will be the authority? You or somebody else? With a blog, you can make sure your story is getting out, and you can get feedback from your customers, too.'' Dave Winer, ``blogging evangelist''/Harvard Law School
Con: ``Who wants to wade through all the randomness of a blog to get to something useful?'' asks Michael Katz, whose Blue Penguin Development in Hopkinton helps businesses create e-mail newsletters. ``It may be voyeuristically appealing if the blogger is a big name . . . but for the average small business person, there's not enough of a hook for anybody but the blogger's mother to pay attention.'' Michael Katz/Blue Penguin Development
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