Rashmi Bansal, a journalist starts a blog on Indian Youth, spurred on by an article she read in  today's Brand Equity titled Say bye to GenY and hi to iGen, and reacts with a reality check!   

From her first post :

"It would be nice, however, to see journalists and other experts go beyond the superficial level and get under the skin of the young Indian.

Or maybe not - that's what this blog is supposed to do :)"

Way to go Rashmi ... hoping to see you engage in lots of conversations at your blog. 

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