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"Conversation. What is it? A Mystery! It's the art of never seeming bored, of touching everything with interest, of pleasing with trifles, of being fascinating with nothing at all. How do we define this lively darting about with words, of hitting them back and forth, this sort of brief smile of ideas which should be conversation?" Guy de Maupassant

Thursday, July 14, 2005

I'm going to BlogHer too!

Lilia .... I'm going to BlogHer too :).

Nancy's shared her (and our) thoughts on the panel discussion at her post - Blogher Panel: When Globalization is Good for Women.

On July 30th I'll be moderating a panel with a quartet of amazing women. I wanted to share a bit in advance about the group. Here are some of our working thoughts, with more to come. Chime in!

Shrink your world; amplify your voice. Nancy White leads a discussion with Anna John, Dina Mehta, Noriko Takiguchi, and Beverly Trayner on blogs and womens voices from around the world.

What will we talk about? We're thinking about how blogging expresses our culture(es), how it represents our place in the world. What are our voices? Our languages? And who is listening to us? Dina, Bev, Anna and Noriko will give us a glimpse into their lives and the lives of women they know and the impact blogging has had on them.   [Nancy White - Full Circle Online Interaction Blog]

I'm really looking forward to this discussion and to meeting so many others at the conference - Lilia's going - so we finally get to meet after so many years of 'knowing' each other, there's Judith and danah who are like old friends, and Nancy, who I admire as one of the leading voices in online communities and who has been just fantastic in managing to swing (along with the BlogHer team) a sponsorship for me.  And Susan Mernit, Amy Gahran, Lisa Stone - who's blogs I follow ... and so many others I would love to meet.

12:43:27 PM    comment []  trackback []

Corporate blogging - books and surveys

Business Blogs: A Practical Guide by Bill Ives and Amanda Watlington was released earlier this year. The first half of the book is a guide for would-be business bloggers, covering topics from platform selection to blog writing and the emergence of RSS readers and feeds. The second part of the book was developed from interviews with 70 bloggers, and reflects current blogging practices in small firms, large firms, non-profits. 

Although out in May, I just read the book - the authors were kind to send me a free downloadable copy as I was one of the people they interviewed in the book.  I had enjoyed the depth of questioning from Bill when he interviewed me, and this depth and insight is reflected in the book.  The interviews throw up motivations for blogging, practices, how corporate bloggers have gained, and some lessons for them.

Read this article by Amanda, one of the co-authors, an excerpt here that relects the tone of the book :

Blogging takes real time and a strong commitment. Many of the bloggers interviewed for Business Blogs: A Practical Guide did not set specific goals for their blogs - they had a desire and a means to communicate. Although many bloggers have chosen this approach, I strongly recommend setting goals for the blog. Is it to increase product awareness or garner new sales? Whatever the goal set, traffic metrics can provide a hard measure of the results; however, most bloggers gauge their blog's success on the relationships built and the connections made.

Blogs are at heart a social-networking medium. In a business world where marketers are expected to be in conversation with their customers, blogs provide an ideal medium.  It's a potential we are just beginning to tap.

Related to corporate blogging - I am just looking at a whitepaper on Corporate Blogging [pdf] from Backbone Media (John Cass and co). Available at their site are - an executive summary, survey and case studies overview, a section on crossing the corporate blogging digital divide, analysis and commentary of the survey results, case studies and lessons learned on how to build a successful corporate blog. Here's a diagram that that illustrates different processes companies are adopting to cross the corporate blogging cultural divide.

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