Også fra First Monday: Do Web search engines suppress controversy? by Susan L. Gerhart

The general public that is growing increasingly dependent upon search engine technology has relatively low understanding of how the technology works or their responsibilities for its proper use.

10:46:24 AM  #  

On the economy of Web links: Simulating the exchange process by Boris Galitsky and Mark Levene.

Spennende artikkel i First Monday om økonomien i utvekslingen av hyperlenker på web. Hyperlenker er blitt den nye "myntenheten" på web. Verdien av disse reguleres av søkemotorenes algoritmer. Googles Page Rank er den mest omtalte i denne sammenhengen.

"Although at the present time open exchange of links for real[^]world money is relatively infrequent and highly discouraged by the search engines, there is a growing black market for links. Webmasters are already buying links from search engine optimisation companies that set up link farms and Web rings to increase the PageRank of the recipient of a link. According to (Walker, 2002), there is also a common law perception of selling one[base ']s integrity for links. If Google discovers such attempts to manipulate its PageRank, the site may be penalised by the assignment of a low or zero PageRank to the offending site. Also, there exist various forms of trade in this economy of links such as barter exchange. Reciprocal linking and link exchange are common practice, and are loosely arranged as favours or more systematically through Web rings and blogrolling. Such actions may also affect Google[base ']s objective measurement of links (Hiler, 2002)."

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The January 2004 issue of First Monday (volume 9, number 1) is now available at http://firstmonday.org/issues/issue9_1/
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