Wednesday, April 07, 2004

Is SEO A Load Of Crap?

Before spending a bunch of cash on hiring your local Search Engine Optimization expert consider this:

What if none of that stuff works anymore? 

Title tags, meta keywords, keyword stuffing, doorway pages ... it's all been done before, and the search engines are constantly fighting back against these optimization tactics.

Ask yourself this question - Why would the Search Engines let anyone figure out the "secrets" to a high ranking?  The answer is "they wouldn't."

Since a top ten listing is potentially worth 6 figures or more in monthly profits to a smart SEO guru, the SEs have been doing all they can to randomize their ranking algos so that no one can figure them out.

The SEs don't want you to have high rankings because you will then have to use pay for inclusion or PPC strategies to get your site noticed.  This fills the pockets of the SEs MUCH faster than giving out high rankings based on methods that anyone can figure out.

So, the next time you consider paying for SEO - think again, and get to work on alternate traffic generation strategies!

Online Business Profits

 


6:32:14 PM  #