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  Friday, 4 May 2007


Kekerengu dawn


9:21:28 PM    Comment []

Don't buy a smaller car. I know that sounds like something I wouldn't normally say. A greenie like me should be all for selling those SUV's and buying up electric hybrids as quick as they can build them, right? well. no.

I overhead a conversation today between a group of people admiring a shiny new car one of them had just bought. I was a nice compact, economical looking thing. The part of the conversation I overheard went something like this.

Admirer 1: "So you've traded down then?"
New car owner: "Oh no. I'm reducing my enviromental footprint."

I bit my lip and kept walking. Why didn't a shake their hand and say good on you? Well, because what they did probably had little or no effect on their "environmental footprint" at all. You've got to do the math. The whole equation from start to finish...

By the time a new SUV reaches it's proud new owner, it has already cost the planet about as much fossil fuels in the materials and manufacturing as it will consume in it's lifetime. The materials, the power for the assembly factory, the shipping of the parts and finished product, etc etc. Everything must be included in the equation. And here's the bad news. The enviromental cost of a brand new hybrid is not far removed from that of the SUV. Think about it; they are still made of the same materials, using the same manufacturing process, and they are still delivered on a truck.

So what has the person that sells their old SUV to by a nice new hybrid actually achieved for the planet? In reality they might as well just keep driving the SUV for the rest of it's life. Their "enviromental footprint" (I just love this feel-good buzzword) would remain the about the same.

If you want to make a difference by changing your mode of transport try a bicycle, public transport, or walk. Better yet, work on reducing your need to travel and stay at home. Buying a feel-good, technofix, economical, CAR is not part of the solution.


7:36:19 PM    Comment []


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