I finished reading Free Prize Inside by Seth Godin.
I don't usually enjoy reading marketing books. For that matter, I don't usually enjoy business books in general. This one I enjoyed, like many other people. I think I enjoyed it for different reasons though.
Seth is a very creative guy. The book is full of very creative ideas, and gives some useful hints as to how to come up with more creative ideas -- mostly through lateral thinking, which is a very effective and highly underutilized technique.
But by far the most valuable part of the book is where Seth describes how to be a champion. He rightly points out that most good ideas wither for lack of a true champion, and then he gives a great overview and specific guidelines for how to become one. The book is worth buying and reading for that part alone.
It's a fun read, and fun packaging (it comes in a cereal box). And yes, there's a free prize inside. :-)
Next up: Dead Lines by Greg Bear.
10:56:45 PM  ; ;
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