I just spotted this article from CNET's Rafe Needleman about a company that pays bloggers for product mentions. Problem develops if the blogger does not reveal that this is a paid placement (ad) and makes it sound like a pure recommendation. Got me thinking about trade journal editors. You should know that sometimes the companies pay for our hotel rooms when we go to the conference. Honeywell just did when I went to Phoenix the beginning of June, but on the other hand, GE Fanuc did not when I went to its conference and National Instruments has decided not to pay for our hotel rooms during NI Week in August.
No one that I know writes anything differently because of that. In fact, these trips are expensive and most magazines have constrained travel budgets. Editors must live within budgets, but it's the publishers and business managers who really care about the cost. With the proliferation of user conferences and the devaluation of trade shows, we find ourselves traveling 2-3 times a month rather than every two months or so. It certainly helps us gather news and background information to be at these events. That makes for better overall coverage of the industry. But it is getting to be very expensive and physically challenging.
So, while editors don't receive compensation from the companies we cover, sometimes our companies receive a little relief from travel expenes. You should know that.
As we try to maintain objectivity in the face of being totally submersed in one company's event, you could imagine the chagrin we (the industry editors) felt when one of our colleagues allowed himself to be video recorded promoting Honeywell for display during the recent users conference. So Walt, how does it feel to be a star? I always say that I never met a microphone I didn't like. But that may be one microphone I'd stay away from. I'm a promoter of the industry--not individual companies one over the other.
How to kill blogs: PayPerPost.com. Blog: Just saw this on TechCrunch (referencing a BusinessWeek article): PayPerPost is a new system that pays bloggers a bounty... [CNET News.com]
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