R. Craig Lefebvre's Social Marketing Blog
News and commentary on social marketing, health communications and social/political change enterprises.

 



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  Friday, April 22, 2005


NOTED: SOCIAL MARKETING IN THE NEWS

 

CARICOM Welcomes PANCAP Decision on HIV/AIDS

 

The Guyana-based Caribbean Community (CARICOM) Secretariat has welcomed the decision by the Pan Caribbean Partnership Against HIV/AIDS (PANCAP) and its partners to develop a regional social marketing program…"The Pan Caribbean Social Marketing Program allows for collaboration on programs promoting behavioral change and the use of condoms as part of the overall preventive strategy for HIV and other socially transmitted infections," the CARICOM Secretariat stated.

 

 

Major, Irreversible Damage to Human, Social, and Ecosystem Health, Likely, Civil Leaders Say

 

An extensive international survey of over 1,000 leaders of non-governmental organizations, private corporations, the public sector, academic and research institutes from over 60 countries has found that a strong majority (72%) expect we will incur major damage to human, social, and ecosystem health because society is failing to make its transition to sustainable development quickly enough… Despite the dire forecast, a majority (61%) also believe there are real opportunities to accelerate society's progress toward sustainable development through initiatives such as the creation of a social marketing campaign and a global social movement to champion sustainable development.

 

 

Yard Art and TeachersCount Announce a Partnership for National Teacher Appreciation Week 2005.

 

Teacher Appreciation Week is celebrated during the first week of May, with National Teacher Day falling on May 3. Teacher Appreciation Week was established to recognize the teaching profession and the role that teachers play in inspiring our nation's youth.… TeachersCount has partnered with Hallmark and Time, Inc., as part of its social marketing campaign to recognize and retain current teachers, while recruiting new ones.

 

 

United States Presents Global Clean Energy Goals for 2005

 

The United States and international partners will focus on increased access to modern energy services, energy efficiency, cleaner fuels and improved air quality in its efforts to promote clean energy in the developing world in 2005, the Bush administration says… The Clean Energy Initiative: Powering Sustainable Development from Village includes:

  • The Global Village Energy Partnership
  • Efficient Energy for Sustainable Development
  • The Partnership for Clean Fuels
  • The Partnership for Clean Indoor Air

The Partnership for Clean Indoor Air: As the pilot projects demonstrate results, the Partnership will target the diffusion of successful, replicable models on a broader scale, focusing on regional approaches to adoption. Performance will be evaluated, approaches (outreach programs, social marketing, business models and financing mechanisms, technology design and performance, exposure protocols) refined, and longer-term implementation plans identified. A priority is long-term sustainability through local market transformation.

 

 

Philippine Government Approves Condom Promotion Plan Targeting Poor

The government on Thursday approved a 45-million-dollar plan to popularize condom use in the largely Roman Catholic country in a bid to curb a growing birth rate and fight AIDS.  The third phase of the "Family Planning and HIV/AIDS Prevention-
Social Marketing" will target the poor and those living in rural areas.

 

 

The Man With a Plan

 

The dire poverty in which one-sixth of humanity lives is a matter of deep shame. And Jeffrey Sachs [at the London School of Economics last week] eloquently presents their stories, telling us of the nearly 20,000 people who die daily because of extreme poverty; of a grandmother who is looking after nearly two dozen Aids orphans, of women who spend up to seven hours a day walking miles to collect water and cook for the family. He issues a challenge to the Department of International Development, which wants to sell mosquito nets in malaria-prone regions of Africa as a social marketing experiment.  These people can't afford to buy the nets - just give them to them, Sachs pleads.

 


9:59:33 AM    


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