Marketing Resources
I have come across four new products that may be of interest to social marketeers. These are not solicited announcements nor does their appearance here imply any endorsement on my part. If you do use one of them and have some comments you’d like to share with other readers, feel free to pass them along to me and I’ll post them (with by-line). All descriptions and pricing information come from their press release and/or web site.
For that pesky problem of marketing a web site without the techies and costs usually associated with it -
New Search Engine Software Just Released That Will Take the Effort Out of Website Promotion for Any Company - It Will Even Make Novice Users Look Like Professionals
Website promotion has just been made easier thanks to a new suite of powerful marketing tools that has everything that any serious website owner should really not want to be without. If your desire is a top ranking in Google or Yahoo now it can eventually be achieved regardless of previous experience in search engine marketing. Now any business owner can now [sic] effortlessly take control of their own business, in fact the program is so self explanatory having no experience is maybe a bonus. [Price - $ 179.95 for basic suite). For more information
When trying to find that perfect picture without spending an arm and a leg -
Finding That Stock Photo Just Became Easier
A search engine covering the stock photo industry has been created to ease the burden placed on creative directors who no longer have to search for the perfect image by going from one supply house to another. It is all here, millions of images, sorted by keywords, with one click to reach the supplier and make the purchase. StockPhotoFinder.com, the first image search engine designed to “spider” stock photography databases, has emerged from its soft launch phase. Enhanced with new site design and functionality, the search site enables graphic artists, picture researchers and art directors to find the perfect image solution in a fraction of the time it normally takes. For more information
How many langauages are you trying to develop materials in and how do you know you're getting a quality vendor and product?
Translation Services Guide and Directory
Any company that wants to go global needs good translators. Yet finding the right translation agency is often a confusing and intimidating process, full of jargon, hidden costs, and complex quotes. And with more than 3,500 translation agencies around the world today, trying to select the right agency can leave executives feeling more confused than confident.
Now in its third edition, "The Savvy Client's Guide to Translation Agencies" ($95) is bigger and better than ever. Highlights of the 2005 edition include:
- 70 translation agency profiles
- 10 questions to ask before selecting a translation agency
- How to manage translation for the US Hispanic market
- Translation agency trends and innovations
- What you need to know before taking your Web site global
For more information
And to be on the edge for doing rapid market research studies and pretesting of materials -
Instant Web Polling
Firepoll™ is a web-based research tool that gives marketers and researchers access to immediate consumer response. Firepoll’s patent-pending technology allows users to create and publish Internet surveys to targeted individuals who are online at that moment. Survey participants receive the invitation as an instant message and are rewarded for responding immediately, dramatically reducing survey response times while also increasing interactivity. By providing an instant message feedback loop between a business and its consumers, Firepoll™ provides important research data while also increasing loyalty.
To send a survey, users simply log onto Firepoll™ at http://www.firepoll.com and select the demographic they would like to survey. Firepoll™ displays how many individuals in the selected demographic are currently online. After entering the survey questions, users can begin to see survey responses immediately.
For the consumers who respond to Firepoll™ surveys the process is also quick and simple. Similar to instant messaging applications, Firepoll™ provides a free desktop application at http://www.firepoll.com that survey respondents download to their computers. When a survey becomes available, a small window notifies the respondents and links to the survey form. Upon submitting the completed survey, respondents are awarded prizes such as cash, mp3’s, and online coupons via email.
For more information
And if nothing else, they may provide some food for thought and inspiration.
6:09:41 PM 
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