Noted: Social Marketing in the News
Caution: Work Safe. For Life.
With a unique design reflective of its new safety focus, the Workers' Compensation Board of Nova Scotia's 2004 Annual Report, Caution: Work Safe. For Life, highlights how the WCB is encouraging Nova Scotians to create a workplace safety culture; providing benefits for injured workers with chronic pain; and continuing to focus on stakeholder consultation…Working in partnership with employers is a big part of the equation, but a significant shift in attitudes about safety is needed among all Nova
Scotians. To help bring about this attitude change, in 2004 the WCB launched an emotional and hard-hitting social marketing campaign to raise awareness of workplace safety as a top-of-mind issue for Nova Scotians.
Gambian Bishop Endorses Condom Use
An Anglican bishop in The Gambia, Solomon Telewa Johnson has for the first time endorsed the use of condoms to combat the spread of HIV/AIDS, VOA website reveals. The bishop's support for the use of condoms breaks with other religious leaders who oppose their use and comes amid worries about a spike in infections in the small West African country… More than 80 percent of The Gambia's population of 1.3 million is Muslim, but Christian churches exert a strong social influence, especially among elites. Catholic priests have spoken out against the aggressive state-sponsored campaign to put condoms within easy reach of Gambians, saying Catholics should seek more knowledge about their faith and its teachings in order to "avoid being misled by public opinion that condoms should be made easily accessible." Despite this, The Gambia Social Marketing Management Program has packaged condoms and contraceptive pills in chocolate-style packs, which are sold cheaply under brand names like "cool."
Ministry of Health in New Plan to Control Mosquitoes
The Ministry of Health [Nairobi] this week launched a new type of mosquito net that will remove the burden of re-treatment which has proved cumbersome and irregular in most households. Launched on Monday at a ceremony to mark Africa Malaria Day in Kwale-the Long Lasting Insecticide Treated Nets (LLINs), to be retreated once in five years-is the latest addition in the governments multi pronged assault on malaria.
The long-lasting insecticide impregnated nets are sold at Sh50 to pregnant women and children under five years attending ante-natal clinics in public health facilities countrywide…PSI, which has been involved in an aggressive social marketing campaign of these subsidized ITNs, says the initiative to reduce prices of a single net to Sh 50 may just take the country there [60 per cent of pregnant women and children aged below five years are sleeping under a mosquito treated net by this year].
Taking the TV Turn-Off Test
Australians are being called on to take a holiday this week. A holiday from television, that is, to mark TV Turnoff Week, which starts today…Canadian-based organisation Adbusters came up with the concept 11 years ago, and it has since spread through Europe, Japan and North America as well as Australia. Speaking from Vancouver, Adbusters campaigns manager Tim Walker said the organisation, which also promotes a global "buy-nothing-day", was about selling ideas rather than products. "We call ourselves a social marketing agency, so like an advertising company would sell a product, we sell an idea," he said. Mr Walker said people should use TV Turnoff Week to consider the hold television has on modern life as well as the power it wields. "We really need to question television's role in our lives," he said.
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