NIH Health Communications Forum
If you are a National Institutes of Health communications professional, or know someone who is, make sure to note the Health Communications Forum to be held next Monday, May 9th, at the Natcher Conference Center. Featured speakers include Vicki Freimuth, John Finnegan, Bob Denniston and yours truly as well as numerous panel discussants and showcase presenters. It looks like a great day! Click here for the agenda.
American Marketing Association Webcast
Some of you (hopefully ALL of you) want to learn more about your audiences. I received this notice for a webcast that focuses on some new technology that should be of interest.
Hearing the Voice of the Customer (Literally): How to Use Sound Recordings in Surveys to Listen to the Actual Voice of the Customer
Technology has made it easier than ever to actually hear the voice of your customer in market research surveys. An interviewer capturing open-ends through writing or typing is a thing of the past. Current telcom options now allow us to capture the customer's voice through Digital Voice Recording (DVR) and deliver it directly to your end users. DVR files not only contain more content, they can also communicate the emotion and intensity of the respondent, giving you a better understanding of the customer's point of view. Armed with the richness of DVR, you can make your market research data even more real and actionable.
This Webcast will discuss the benefits of recording survey open ends, from both the data collection and reporting points of view.
DATE: Tuesday, May 10, 2005
TIME: 10am Pacific/ 11am Mountain/ 12pm Central/ 1pm Eastern
PRESENTERS:
Dave Harwood, Vice President, Information Technology, Maritz Research
Andy Grieser, Moderator, American Marketing Association
COST: Complimentary
REGISTER:
CDC Obesity Data Getting Legs
What follows are a few excerpts from an article in today’s NYT. While I was focused on the Food Guidance System two weeks ago (heard about that lately?) and made a brief reference to the article, the media and real people have apparently gotten a message from the data. You have to wonder what the communications/policy people think about when they know these data, flying in the face of a “national epidemic,” are coming out.
"It's like this: if you could drive down the road and never see a single red light, you would do it," said Mr. Goss, a lawyer from Miami. "Let's just say that report makes it more likely that I'm not going to stop for a red light." He ordered a box of mega doughnuts to go.
While the government continues to warn that excess weight and related concerns are a major threat to the 65 percent of adult Americans who are either overweight or obese, that is not the message that many people are getting from the latest report from researchers at the Centers for Disease Control and Prevention. Click here for full article
Call for Reporters: If you have some personal or program stories about how the new data on “healthy weight” has been impacting your life, click on the envelope icon and pass them along. Please indicate whether you want attribution for your contribution.
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