NOTED: SOCIAL MARKETING IN THE NEWS
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Mis-stepping Media; Sinners All (Bangalore) |
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[The] Social marketing
concept adopted with earnest intent would yield substantial returns in
terms of enhanced brand equity, which can be translated into revenues
and profits. Other way round, disregarding implied social
responsibility can eventually result in negative backlash that can
wreck the future of an otherwise thriving publication.
My plea
is to spare just the newspapers and the general magazines. It is surely
abnormal if you have to hide the newspapers from children. The serious
question on newspapers is not really about FDI and national security.
It’s about how a newspaper should be in the larger interests of the
society, more importantly, about how it should not be.
University Feels After-effects of Student's Cocaine-related Arrest
This
fall, Tufts conducted a survey assessing alcohol and drug use within
its population. According to Margot Abels, Director of Drug and Alcohol
Prevention services, 8.6 percent of Tufts students reported having ever
used cocaine.
Tufts
also ranks behind national averages of cocaine use. Fifteen percent of
Americans between the ages of 18 and 25 have used cocaine in their
lifetime, according to the U.S. Substance Abuse and Mental Health
Services Administration's 2003 National Study on Drug Use and Health,
shifting trends in cocaine usage may reflect changing preferences or
availability of other drugs, she said, such as ecstasy or
hallucinogens, or increased binge drinking.
While
cocaine usage did not top the list of drug policy priorities, Abels
said that "judicial responses, services such as counseling and
treatment, prevention, education, family support and social marketing for environmental change" could help cope with solving drug problems.
2005 Stockholm Industry Water Award Honors Water Treatment Product
The Procter & Gamble Company, USA,
has been awarded the 2005 Stockholm Industry Water Award in recognition
of its development of the PuR - Purifier of Water® drinking water
treatment system for households not served by a potable water supply
system, or for use in disaster relief.
Through
the product, P&G has demonstrated its commitment to improving the
quality of peoples' daily lives in the developing world. Recognising
that safe drinking water is a fundamental and critical need, the
company has provided the research and development, manufacturing and
financial resources to develop PuR. Equally essential, it has worked
closely with non-governmental organisations, local and national
governments and health organisations.
P&G's "social marketing"
and training approach includes providing the product at cost to local
distribution networks and a philanthropy programme, the Children's Safe
Drinking Water programme.
1:27:48 PM 
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