One Cool 'Dude'
A hipper approach to prevent tobacco use, "Dude Cigarette" was conceived by Phillip Williams, president of a "social marketing" company, Concept 8, in 1996.
After writing an anti-smoking rap, "I thought, why not have a cigarette perform it?" Williams said. "Nobody's done anything anti-smoking from a cigarette's perspective." A cigarette in sunglasses, the character "Douglas 'Dude' Cigarette" formerly ran his family's tobacco empire before meeting an elderly man suffering from lung cancer, according to Williams. This caused "Dude" to have a change of heart, and work to "beat the tobacco companies."
Firms Offering Signing Bonus to Provide Water, Fruit Drinks
Hoping to secure one of the biggest beverage contracts in the nation, Coca-Cola and Pepsi on Thursday each offered the Los Angeles Unified School District a multimillion-dollar signing bonus to provide water and fruit drinks to all its secondary schools for the next five years.
Board member Marlene Canter said the proposed contract is an important step in providing students with healthy drinks since soft drink sales are banned, although she and other board members questioned how the products would be advertised and how much they would cost.
"These are some of the largest companies in America, and I expect them to step up to the plate to help us with the social marketing," Canter said. "These kids have been branded since they were babies for food that isn't healthy."
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World No Tobacco Day - A Message from The Honourable Ujjal Dosanjh, Minister of Health [Canada] |
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I am proud to support World No Tobacco Day, celebrated every year on May 31. Created by the World Health Organization, the goal of World No Tobacco Day is to draw global attention to the tobacco epidemic and the death and disease it causes.
This year's theme is the Role of the Health Professional in Tobacco Control. We realize that we cannot win the fight against smoking on our own. That is why we rely on support from health professionals to carry out action in tobacco control.
In 2004-2005, we relaunched successful social marketing campaigns to help people quit smoking and warn parents of the dangers of second-hand smoke in the home and car. |
Educational Service of Afghanistan Gets Own Radio and TV Frequencies
Afghan broadcasting authorities have just reserved a TV and a radio FM frequency for Educational Radio and Television service to open a dedicated channel specialized in educational broadcasting. This concession was facilitated by UNESCO in the framework of a $2.5 million project funded by the Government of Italy for the upgrade and rehabilitation of distance education services in Afghanistan, and under which transmitters suitable to go on air in the given frequencies will shortly be provided.
In the last year, on several occasions, ERTV has managed to competitively gain contracts from international donors for the production of spots or educational programs for social-marketing and awareness-raising educational campaigns, broadcasted by the National Radio Television of Afghanistan or by private media outlets.
Every Little Bit Adds Up, Even More So When It’s Multiplied
A recent campaign in the District of Columbia metropolitan area gives us yet another example from a completely different source. The metro area has roughly 530,000 acres of lawn. Every year, nearly 5 million pounds of nitrogen and more than a half-million pounds of phosphorus flow from the D.C. area into local waterways. Scientists at the Bay Program estimate that 11 percent of that load comes from urban/suburban fertilizer.
Drawing upon social marketing principles, Bay Program partners, led by Virginia’s Department of Conservation and Recreation, developed a humorous ad campaign aimed at local homeowners.
Advertising Executives Grade Success Stories in Ethnic Media Marketing
The critical issue of drug abuse provides just one example of how a strategic partnership can deliver socially significant results," says marketing director Peter Wiezalis of Indian Country Today, one of the few national Native American publications in the country. Indian Country Today (ICT) partnered with G&G Advertising and the federal Office of National Drug Control and Prevention to bring socially relevant messaging to a community plagued by drug and alcohol abuse. ICT was able to strengthen the message through its own editorial coverage, a synergy that comes when advertisers bring socially significant messaging to targeted communities through the media.
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