NOTED: SOCIAL MARKETING IN THE NEWS
Today's features include a new course in India that features social marketing, a case where social marketing and advocacy can work at cross purposes when witmess credibility is questioned, an opiniion piece citing social marketing as one new method to address ocean pollution, the First National Expo of Ethnic Media, the release of the first comprehensive survey of the media usage patterns of ethnic and racial minorities in America (likely a must read for social marketers), a brief note from Health Canada"s Tobacco Control Advisory Committee, and a health briefing from Afghanistan on maternal and child health.
Social Touch
Narsee Monjee Institute of Management Studies [India] is introducing a one-year, part-time, weekend course in Management of Voluntary Service Organisations. This diploma programme will acquaint participants with relevant laws and procedures for launching and funding voluntary service organisations along with other aspects of social marketing, micro-financing etc.
Anti-Smoking Links Weakened Tobacco Claim Case, Says Judge
The judge who threw out a widow's landmark legal claim that a tobacco giant was responsible for her husband's death said unreliable witnesses undermined her case. Margaret McTear last week failed to win damages from Imperial Tobacco.
But in a damning criticism of the lawyers who acted for the 60-year-old, Lord Nimmo Smith said key witnesses' links with anti-smoking groups damaged her legal action's chances of success.
The judge also criticised Professor Gerard Hastings, director of the Centre for Social Marketing and the Centre for Tobacco Control Research at the University of Strathclyde.
Last week's ruling has boosted insurers' hopes of successfully defending smoking litigation claims in the future. A further 120 cases have been dropped by the solicitors acting for McTear after their failure to win damages from the cigarette manufacturer.
Revolution For The Ocean
Climate experts tell us that this century the oceans will warm another degree and sea level will raise another foot. This is enough to disrupt deep ocean circulation, melt more of our precious ice caps and further stress out animals as small as snails and as large as polar bears. Now we know that canned tuna contains enough mercury to poison unborn children and wreck their nervous systems. At sea, oceanographers find six micro-bits of plastic for each bit of plankton. Plastic dissolves and sends hormone-disrupting chemicals up the food chain and into human mothers’ milk.
Our generation, those entering and exiting the universities, will soon be a leading force in politics, science and media. We are the first generation raised on a culture of interconnectedness, collaboration and sharing. We are the iPod generation. We understand networks — not just television networks — but the kind that connect all life on our planet. We understand that the Internet is a metaphor for the web of life and that what happens in one place can and will affect every other place. We have replaced the top-down hierarchical mind set with a resilient, decentralized horizontal web-work mentality. In essence, our culture of thought has become more oceanic.
We also have breakthrough information — deep knowledge about life on earth and in the ocean... It’s not your high-school biology teacher’s ocean anymore. Further, we have such new insights into our own nature, sociality, emotions, minds and core drives that exciting new academic fields — evolutionary neurobiology, applied ecopsychology, psychoeconomics, social marketing, network theory — are being created faster than the ink in the course catalogs takes to dry
Comcast to Highlight Tsunami Campaign with Zee at Ethnic Media Event in New York
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A dozen media companies in the US will exhibit their best marketing campaigns at the NCM Expo 2005 in New York, the First National Expo of Ethnic Media. |
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On 9 June nearly 100 ethnic and youth media groups from across the US will exhibit the partnerships they've developed to turn business around, build audience and serve their communities. These exhibits will provide glimpses into the unparalleled reach into diverse markets ethnic media provide.
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Former Procter and Gamble global marketing officer Bob Wehling and other experts in advertising and social marketing will offer feedback on the campaigns.
New Poll Spotlights Ethnic Media as the Giant Hidden in Plain Sight A Call to Action for Cmmunicators
Amidst sweeping changes in America's media landscape, ethnic media are emerging as the giant hidden in plain sight.
The first-ever comprehensive survey of ethnic American adults on their media usage reveals that ethnic media reach 51 million ethnic Americans - almost a quarter of all (or one in four) American adults. Of these media consumers. 29 million ethnic American adults, or 13 percent of all adult Americans, not only use ethnic media regularly but prefer ethnic media to its mainstream media counterparts.
The study was commissioned by New California Media in partnership with the Center for American Progress (CAP) and the Leadership Conference on Civil Rights Education Fund (LCCR). The poll surveyed 1850 Hispanic, African American, Asian American, Arab American and Native American adults, representing 64 million ethnic and racial minorities overall. The interviews were conducted in 10 languages.
"This poll is the first step in mapping a vast media landscape that's been largely invisible because it's not in English or references different cultures," said Sandy Close, Executive Director of NCM. "The poll is a call to action to all of us in communications to leverage ethnic media more effectively -- whether we're advertisers who target a fraction of the $145 billion spent annually on advertising and marketing on ethnic media, or government and social marketing agencies who haven't even included ethnic media in our press rooms or communiqués."
Health Canada Ministerial Advisory Council on Tobacco Control
The mandate of the Ministerial Advisory Council on Tobacco Control is to advise the Minister of Health and the Tobacco Control Programme on strategic issues related to policies, legislation and research required for the effective implementation of the Federal Tobacco Control Strategy. The Council also provides advice on consultation and public engagement activities to ensure that Health Canada has access to the broadest base of stakeholder involvement possible.
The Council is composed of members with demonstrated expertise, experience or commitment in tobacco use reduction in Canada. The membership of the Council is drawn from the following areas: national/regional anti-tobacco organizations, health professions (e.g. physicians, nurses, dentists),
anti-tobacco advocacy associations, First Nations and Inuit organizations, research institutions, youth, and the social marketing sector.
Briefing by Dr. Abdullah Fahim, Advisor to the Minister of Public Health of the Islamic Republic of Afghanistan
Afghanistan has some of the worst health status indicators in the world. In brief, every day 700 Afghan children under-five and around 70 Afghan mothers die. The main causes of child mortality are diarrhoea and respiratory tract infections with a seasonal dominance, vaccine preventable diseases like measles, pertussis and diphtheria, communicable disease, especially malaria and tuberculosis, and malnutrition, not only as a contributing but causative factor. Maternal deaths are caused mainly from haemorrhage, obstructed labours, sepsis, maternal malnutrition, frequent pregnancies, and too early pregnancies, as well as low access to trained birth attendants.
The Afghan Ministry of Public Health (MoPH) has undertaken several measures to tackle this situation. These include the introduction of a Basic Package of Health Services (BPHS), the expansion of Emergency Obstetric Care Centres, successful maternal mortality reduction and Maternal and Neo-natal Tetanus elimination campaigns, the adoption of Integrated Management of Childhood Diseases, the conduction of several midwifery and community midwifery courses, chlorine solution production and its social marketing, and iodine salt production. These are all activities aimed towards maternal and child health improvements.
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