Scobleizer Weblog

Daily link Sunday, July 25, 2004

What happens when a company buys into the "Information Technologies don't matter" strategy?

A customer-relations disaster like what my family experienced this weekend.

The Sandman Suites (sandmanhotels.com) in downtown Vancouver had an IT system meltdown. Here's what happened.

We took my parents up to Vancouver. Crossing the border it looked like we weren't going to be allowed to cross. My son was with me and we didn't have any identification for him. So, we called the Sandman and cancelled our room. They said "oh, our cancellation policy is that we need 24-hour notice -- and because there's no way we can sell your rooms now we'll charge you for them."

No problem, I expected that. Right after that call my son's mom called us back. She helped us get him through customs. We called the Sandman back immediately and uncancelled the rooms. No problem, we were told, they hadn't been cancelled yet.

We arrived at the Sandman about 45 minutes later. "Uh, sorry, we don't have rooms for you," they said. "Huh? We just talked with you on the phone."

Much scurrying around ensued. They came back and said it'd be an hour but they "found" our two rooms.

OK, we'll hang.

An hour later they had our rooms ready, but that's where the fun really started.

They said "you have two rooms. 1802 and 1803. 1802 is setup, and 1803 will be ready shortly because it's still being cleaned."

Up we went. Oh, I should add into this story how miserable their elevator systems were. Very slow and one of their three elevators was down for repair. That meant it was about 10 minutes before we got up to our room in a very crowded elevator. IT could have helped here too -- have you seen those elevators in New York that tell you which elevator to take? They have computers that optimize the use so that they don't stop on every floor. But, let's get back to our story.

When we got up to 1802, our keys didn't work. So, we went to 1803 and went in. That key worked just fine. So, while everyone else relaxed I went down to get new keys.

Turns out that in the few minutes between us getting our keys and us getting up to our rooms they had given our room to someone else. Now, this wasn't a staff issue. The computer system had done this.

Wacky. But the story gets worse. When I'm down there I meet two other parties. One has been waiting for a room for a couple of hours. Another had been given keys to a room, but when they went into the room they found a couple in the shower. That's inexcuseable (and is a good reminder to use the extra locks on your room while you're inside).

The computer had allowed that to happen.

I leaned over and looked. It was a DOS app. I didn't recognize it. But, come on folks, DOS went out of vogue in 1995, if not earlier.

I know you probably can make a DOS app perform well, but it's clear that this is not a "best of breed" hotel management application. It's clear they haven't invested in IT and made sure the system ran perfectly.

This is a shame. They lost three customers. Who knows how many more they lost. All because they wouldn't invest in a best-of-breed information technology system. That's just nuts.

Keep in mind we visit Vancouver about three times a year. That's $100 a night (more this weekend because the entire city was sold out due to an Indy car race). $300 a year. And I'm going to tell all my friends never to go to the Sandman Suites.

By the way, I very specifically did NOT link to the Sandman Suites hotel Web site. Why not? Because if I link to their site I'll be helping their Google pageranking. This business does not deserve my help.

Another disclaimer? This is my personal weblog and my employer probably does not agree with my opinion here (the Sandman Suites is a Microsoft customer).

I will end up saying that if the Sandman Suites wants to invest in their IT systems to make sure this never happens again, I'd be very happy to work with them and report on the "makeover."

11:53:45 PM    comment 

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© Copyright 2005
Robert Scoble
rscoble@microsoft.com
My cell phone: 425-205-1921
Are you with the press?
Last updated:
5/11/2005; 12:55:55 AM.

Robert Scoble works at Microsoft (title: technical evangelist). Everything here, though, is his personal opinion and is not read or approved before it is posted. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here.


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