Russell dregs up some old internet history. I remember when we registered youwill.com to pitch AT&T on the idea. The whole campaign was a promotion to register folks for a sweepstakes. AT&T was happy to hand over the $20k check when we delivered 40 thousand registrants in 8 weeks' time. They'd never seen a response like that for the dollars spent. Props to N W Ayer who had the guts to try out this idea with a bunch of dope-smoking pizza eating hacks :)
Anyway, we never believed the AT&T ads, in fact, they were often the subject of parody around 'the office'. The fact that Tom Sellec did the voice over was cool though.
I'll poke around for the vid's of the commercials, they may be on a forgotten disc somewhere...
John Barlow: "Once again, one can see clearly what the War on Some Drugs is really about. It's the culture, stupid. It certainly isn't about public safety, since coke and booze are the perfect combination for social depravity of all sorts. Instead, it provides a beautiful opportunity to jail the blacks and hippies who prefer the non-Republican drugs. It makes huge bank for one's wing-tipped colleagues."
Wow, als je het zo allemaal achter elkaar ziet is het een waanzinnig jaar geweest in de ochtend. Allemaal interessante mensen ontmoet, zoals je kunt zien in deze foto-montage van Alex.
