The Ketchup Conundrum: "
Mustard now comes in dozens of varieties. Why has ketchup stayed the same? Malcom Gladwell ponders the progress, or lack thereof, of this unique condiment.
(Via Food Basics.)
From the New Yorker's food issue of a couple of weeks ago. Fun reading. Though nothing about The Ketchup Advisory Board!
© Copyright 2004 Steve Michel.
