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Saturday, March 23, 2002
 

I spoke with a friend of mine today, a retired Toyota employee that now lives in Palo Alto.  He worked at Toyota for 35 years, the last 12 of which were in the ITS group.   ITS=Intelligent Transportation Systems. 

Our discussion let to a consideration of "Automated Highways" as a possible focus that would have appeal to the entrepreneurs and visionary members of the VLAB.

He's currently consulting and developing research centers in the telematics and transporation area at universities like Berkeley and UofM.  I asked him if he could point me to a few local visionary companies in the telematics area.

He was happy to help, and asked about our focus.  According to him, telematics is a major undertaking that involves the govt, public sector and academia.  He's heaviliy involved with groups like the Intelligent Transportation Society of America, ITSA, a large group of 1000 organizations and the Dept of Transportation.  Toyota was one of the founding members.  Here is a short description: "A broad range of diverse technologies, known collectively as intelligent transportation systems (ITS), holds the answer to many of our transportation problems. ITS is comprised of a number of technologies, including information processing, communications, control, and electronics. Joining these technologies to our transportation system will save lives, save time, and save money."   The ITS meets every 6 years to plan their program and budget.  Last time they met, they provided about $6 billion to aid research in the telematics and transporation area.  They'll meet again in 2003. 

Currently, location based services are emerging, but I felt that was too much in the present (and certainly out of favor in the investment world), and we should focus more on the future.

This is his area of expertise, and he can provide us with many contacts once we have a better focus.

I did some research (Google).  I found a seminal article on Automated Highways in the 1997 Scientific American.  In the story entitled Automated Highways by a James H. Rillings of GM (also back then the Program Manager for the National Automated Highway System Consortium.  He writes, "In all, excessive traffic causes more than five billion hours of delay every year; it wastes countless gallons of fuel and needlessly multiplies exhaust emissions."   It's a well written article, and I see that several other have referred to it, including Steven Ashley of Mechanical Engineering magazine in his piece Smart Cars and Automated Highways.

Seems a prototype was built and tested in 1994 near San Diego.  The augmented cars in the test ran a total of 8000 miles carrying 4000 passengers, and had no safety accidents.  The participants included Bechtel, Caltrans, Delco, Carnegie Mellon Uiv, GM, Lockheed Martin, Parsons Brinkerhoff, PATH, and Raytheon.  The James Rillings mentioned above served as the program manager.

This could be an attractive talk.  Many technologies will have to come together. What do you think? 

On Monday, I hope to finally speak with some folks at Ford and Visteon.  The "Family Entertainment Systems Manager" at Visteon apparently has been incorporating Blue Tooth technology into the vehicle.

People I have called and/or emailed:

1. Doug Vandagens, Director, Wireless Mobility, Ford Motor
2. John Slosar, Director Platform Development Telematics, Multimedia Systems, Visteon
3. Tom Theisen, Technology Office, Telematics Business Development, Visteon
4. Kyle Walworth, Family Entertainment Systems, Bluetooth technologies, Visteon
5. Emily Clark, BMW Technology Office USA, Palo Alto
6. Maja Vukovic, Daimler Chrysler Research & Technology, Palo Alto

I've only heard back from Emily so far.  She'll provide me a list of companies that BMW is working with.  I'll also ask her about obtaining a vehicle for demo.   Alex?? can we somehow get a fullsize vehicle into the enclosed area outside of Bishop auditorium?

Al Nevarez


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Starting new section for VLAB collaboration on telematics  Saturday, March 23, 2002

Here is a copy of Carmen's note from Friday, March 22:

FYI:
I wanted to give you a quick update on where things stand with our research and planning for the May forum.

Following is a recap of our last planning session on Tuesday. Ken Berger isour newest team member to join and brought a lot of ideas and enthusiasm to our planning session. No doubt he can help us make sure that the forum has all the right ingredients to interest a crowd.

Since the MobileAria company we identified did not pan out, we revisited possible scenarios for the forum theme and prospective presenting companies.Possible themes discussed included examining the cultural differences
between the U.S. telematics market versus the Japanese market.  We also came up with examining what it takes to be a successful telematics company.  Thisangle seemed more in line with what appeals to the Vlab audience.

Gary Myers also floated out the idea of considering tapping one of the big automotive players as a possible lead presenting company.  Possible prospects could include Ford, GM, Visteon, or BMW.  A couple of team members mentioned the BMW Technology Group as a possibility.  BMW has recently introduced a cool new car (I think the series 7) that is loaded with
all types of telematics capabilities.  Having BMW participate may indeed be a good magnet for this forum.  Additionally, Al is checking in with a  Visteon contact from their Bluetooth group.  This would be a way to spice up our forum by incorporating some of the possibilities bluetooth will inevitably lend to telematics, services and wireless devices.

We did lock in on a moderator.  Longtime high tech industry pundit Rafe Needleman, of "Catch-of-the-Day," will serve as the panel's moderator. He is very tuned into telematics as well as the key players and related technologies.  From his time with Red Herring, he has the experience of speaking in front of large audiences and is familiar with the Vlab format
and forums.  In briefly talking to him, he concurs that a "big gun"  from the auto industry is more likely to draw a bigger crowd turnout to this  event than a start up.  Once we've identified our primary presenter and theme, he is eager to lend his perspective on fine-tuning the forum's focus and the rest of the prospective panelists.

Meanwhile, Al Nevarez and Alex Kim undertook some research to uncover possible prospects of both established and start up companies. Both  Alex and Al have done a terrific job researching and building a list of possible presenting or participating companies.  Currently, Al is awaiting calls and emails back from Ford and Visteon, including Doug Vandagens.  BMW in Palo Alto has responded and is interested in participating in the event in some way.  Al expects to hear back from these companies by end of day Monday.

I'd like to see if we could schedule some type of meeting either in-person or a combo of emails & phone to decide on the following:
-presenting company
-theme
-panelists

How does everyone's schedule look next week to review the research Alex andAl completed? Can you please forward me a few dates/times that work for your schedule by noon on Monday, 3/25.

Thanks and look forward to moving the planning forward.  A big thank you again to Al and Alex!

Carmen


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Testing email to weblog option for VLAB collaboration This is a link to VLAB. Al
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