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Monday, March 25, 2002
 

From my contact Emily Clark at BMW Telematics, Palo Alto, March 23:

Here are some company/contact ideas.  If you need someone here to personally contact them, let me know.  The people listed would be good on a panel.
* Shiv Kutty skutty @cisco.com, Cisco Systems
* Behfar Razavi behfar.razavi @sun.com, Java Telematics Platform, Sun Microsystems
* See the 3/6 panel discussion at the DigitalCar conference in Detroit, as well as the presenters.  Companies represented include Intel, IBM, QNX, Johnson Controls, Sensoria (located in San Diego), OSGi.  Reps were not necessarily local to Silicon Valley, of course.
* Atheros <Teresa Menq, CTO and founder, is a professor at Stanford>, 802.11a chipset designer; 802.11a is a good solution for short-range, high bandwidth connections, especially when the node(s) are moving
* TellMe, voice recognition
* Gracenote, supplying CD database information
* Immersion, whose force-feedback knob drives the i-Drive system on the new 7-series

Here are some high-level questions we've been thinking about that might be useful in coming up with topics:
-  How do OEMs market software?  How do we get consumers to pay for connectivity, additional services, etc.?
-  (related)  How complicated can the HMI (human machine interface) for telematics be?  At what point are consumers not willing to use the services (much less pay for them)?  What can telematics suppliers do to help?
-  It appears that more and more of the unique selling points of a vehicle are software-based, leading an OEM to think that such software should be developed in-house, and not by a supplier who will then sell it to another OEM.  How do OEMs transition from a hardware focus to a software focus, considering that most OEMs don't have well-developed software processes?  Is there another business model that might work (and not require so much in-house software development for OEMs)?

Byron Shaw from our office is probably our best panel candidate.  Let me know when you have the agenda and a narrowed-down topic.

As for the vehicle, we don't have one here for demos.  Our last project vehicle is in Munich, and we don't have anything in show condition here.

Talk to you soon,
Emily


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From Al, slight correction below, under Minetree Consulting, the contact is Sunil Kand 408-986-1000 x119

Regards, Al Nevarez Stanford SKOLAR MD, Product Manager 650-354-3030 http://www.skolar.com
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From Al, I heard from Kyle Walworth of Visteon today. He's currently the manager of Family Entertainment Systems, which develops rear seat entertainment systems, TV, DVD, games, etc. A John Slosar (who I'm also awaiting to hear from), runs all of the telematics activities at Visteon. In Kyle's previous position, he developed Blue Tooth enabled radios and handset communications. That area is currently run by a Dwayne Garwood. Kyle would love to help out, and even visit, but defers the decision to John Slosar. Visteon has a cool bluetooth demo for display. Kyle is a Stanford alum, MSEE '95 and will contact John Slosar separately about our discussion. Dwayne also works for John Slosar.

The blue tooth area is interesting. The basic mission is to let your blue tooth enabled phone (which you'd already own anyway) interact with the vehicle though the blue tooth protocol. The scenario: you get into your car, your mobile phone is in your briefcase, it rings, your radio volume is automatically muted, you answer the phone hands free (phone still in the briefcase or your pocket) and speak with the caller. You hang up hands free and the radio comes back on. Kyle says there are about 7 blue tooth enabled phone models on sale in the US currently (Motorola, Nokia, Ericsson).

He suggested that the industry is tending towards embedding the "telematics" in the mobile device. The OnStar system's business model is struggling with it's all-inclusive set up (i.e. phone, telematics, gps, etc built right into the car)

Kyle gave me lots of good contacts here in the Silicon Valley and back and Visteon. Alex also had MobileAria on his list. I haven't called any of these.

Visteon: intelligent vehicles, smart traffic, automated highways, etc, Tim Tiernan 313-755-5184

Visteon Technologies, now called Horizon, Sunnyvale,Developing Navigation "radios" for Visteon Laura White 408-541-9075.

Wipro Technologies, Santa Clara/Bangalore, developing Blue Tooth applications for vehicles Contact: Satish Premanathan 408-557-4400

MobileAria, Mountain View, handles the Delphi/Palm interface called Communiportt two contacts there, both are VPs: Steve Wallenberg 650-237-4408 Mike Lunford 650-237-4435

Aeris.net, San Jose, develops telemetry systems, for remote engine diagnostics, vehicle tracking, asset tracking Contact: Dan Jester 408-557-1998

MineTree Consulting - develops blue tooth ASICs for auto industry Contact: Satish Premanathan 408-986-1000, x119 he's listed here on a Wipro page: Satish

InfoMove, Los Gatos, Location based services, maps, telematics on the handheld Contact: Ron Allard 408-495-7549

Kyle also mentioned there was a BlueTooth developers conference in SF this past December. We can probably find many vendors on that website, in the case we want to pursue the blue tooth angle.

Visteon's corp desk phone is 800-847-8366

Let's meet or talk on Tues afternoon or Wednesday about narrowing down the focus a bit. Al

Regards, Al Nevarez Stanford SKOLAR MD, Product Manager 650-354-3030 http://www.skolar.com
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