Updated: 02/12/2002; 03:54:26 PM.
deepContent.weblog
Thinking about this communication thing we do, and how to make it all work better, innit?

Disclaimer: The opinions expressed in this weblog are solely those of the writer and are not in any way those of any firm or any other individuals that he may or may not have a working or other kind of relationship with in any way, shape or form.
        

Monday, 18 November 2002

The other instigator of the Central Park magazine concept has withdrawn, he tells me, as he is moving east shortly to better pursue his photographic career. So I am now rewriting the magazine’s outline for public consumption, based on my own ideas.
      This is the opportunity to do for WA what Black+White began to do for the whole of the visual creative community. That magazine’s founding aim was to place examples of and discussion about Australian visual and filmic arts and culture on the same plane, on the same level, as that of our foreign counterparts. It succeeded in helping a new self-confidence grow, and gave many Australian and non-Australian artists a career boost. It also helped the medium of photography gain a credibility it did not have before.
      This new magazine’s subject matter extends well beyond photography.
5:47:19 PM    Add a comment.

Web Editor would have been another reasonable choice of job title, instead of Information Architect, perhaps, but I only saw one vacancy for that job. That was for someone to do writing and copyediting for a New Zealand government web site.
      Come to think of it, vacancies for web writers have been hard to find, even in the heyday or bubble days of the Web. There is not enough awareness of how very different web writing is to other forms.
      As the Hot Text guys state,
“Writing for the Web transforms our old ideas of audience, structure, and style. When we immerse ourselves in the Internet, we see concepts that we have inherited from years of writing on paper begin to dissolve.”

5:05:01 PM    Add a comment.

Waste of that kind, and so many missed opportunities, is why I was so excited when the first edition of IAWWW appeared in 1997. Someone had been thinking about the same things, and what is more had put a name to it!
      Also compelling was the fact that, as someone with experience of magazine editorial and film and advertising production, the concept of IA overlapped with many of the most essential roles in those spheres.
      Having worked on a few web sites by then, I saw that someone must assume the editorial role. It was obvious that research, strategy, planning, scoping, storytelling, structure, and so on, were just not being carried out right under the old designer + programmer paradigm.
4:53:47 PM    Add a comment.

On page 320 of IAWWW, second edition, by Peter Morville and Louis Rosenfeld, under the subheader Do We Really Need to Hire Professionals?, is this:
We are continually amazed by the scale of business blunders caused by the false assumption that anyone can do this work. In our consulting experience with dozens of Fortune 500 companies, we have seen several situations where literally millions (if not tens of millions) of dollars have been wasted by web and intranet development teams that lack even a single professional information architect.
… and they go on to discuss how various common corporate policies have failed to address the problem, in their opinion.
      Cause to stop and think. Millions, for firms that could, possibly, have afforded to take these kinds of losses. What about the smaller guys who cannot take big hits?
4:47:05 PM    Add a comment.

This just in from the Segway people:
We have great news! On Monday, November 18, 2002, there will be a special announcement made live on Good Morning America (U.S. EST 7:00am - 9:00am).

2:20:19 PM    Add a comment.

Thanks to the kind folks at O’Reilly & Associates, three new books on the Web have arrived: Information Architecture for the World Wide Web, Dynamic HTML: The Definitive Reference and HTML & XHTML: The Definitive Guide.
      Have just quickly skimmed through Information Architecture, and it looks like this is the one of the three recently arrived IA books that is most oriented more towards the professional than lay people.
11:46:35 AM    Add a comment.

© Copyright 2002 Karl-Peter Gottschalk.
 
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