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Salon.com Launches Ad Program. Fighting for survival, the online magazine Salon.com has introduced an unusual advertising program that waives subscription fees for readers willing to wade through an interactive commercial. By The Associated Press. [New York Times: Technology]
Such a tough space -- people may love you and what you do, but if it's on the net, they don't wanna pay. Oh, they'd pay if it all went offline tomorrow, I suppose, but sometimes I think the web world news situation eventually will be nothing but blogs done out of dedication (for whatever fuels that dedication! Fanatacism, good feelings, ego, love of writing, personal brand-building, etc) and some financial or other niche sites that can get paying subscribers. That's not said in total despair -- just curiosity. It's hard to tell what people really want or value online (besides free...). By that I mean what, if it went offline tomorrow, would create such pain through its loss that they'd pay or barter or whatever to have it back. With some sites, we've seen this happen and a tiny minority of devotees tend to eventually cough up some cash to keep the sites moving along for another while. But Amazon wish lists will not inspire most writers, editors, service providers, forever...
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Copyright 2003 Karlin Lillington
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