Nice work Judith. It is always a difficult question for me to answer. I'm still meeting the winners by reading more from their blogs.
Results of the Perfect Corporate Blogging Elevator Pitch Competition.
And The Winner Is....
Lee LeFever
Congratulations Lee and well deserved !
Here's his winning entry :
First, think about the value of the Wall Street Journal to business leaders. The value it provides is context — the Journal allows readers to see themselves in the context of the financial world each day, which enables more informed decision making.
With this in mind, think about your company as a microcosm of the financial world. Can your employees see themselves in the context of the whole company? Would more informed decisions be made if employees and leaders had access to internal news sources?
Weblogs serve this need. By making internal websites simple to update, weblogs allow individuals and teams to maintain online journals that chronicle projects inside the company. These professional journals make it easy to produce and access internal news, providing context to the company — context that can profoundly affect decision making. In this way, weblogs allow employees and leaders to make more informed decisions through increasing their awareness of internal news and events.
Runners Up:
Randal Moss, Michael Angeles & Jack Vinson
I know Judith must have worked really hard putting together the results - the scores from the judges seemed so very diverse to me ! She tells me i was the most 'stingy' with my scores :).
It was a neat experience judging the contest - nice to see how the parameters for evaluation evolved at the wiki. Judith, would love to see you share these experiences. In hindsight i feel i might have preferred just one parameter - that suggested the pitch was exciting enough to make me find out more about how to start blogging.
To be honest, i was a little disappointed with some of the pitches we got in. Maybe its just a reflection of how new this territory really is - and few have had much success to speak of from real experience. When i try to think of a pitch myself, it is just so difficult - i have no clue really where to begin. It is easier to criticize than submit !
One of the pitches i really liked was this one for its thoughts more than the articulation :
Want to get ahead in the world today? Right now? Let's review our ABCs to see how. A is for audience -- your customers, constituents, and otherwise loyal followers. B is for business -- the thing that merits the relationship and perpetuates it. C is for connectivity, the glue that unites audiences and businesses in today's Internet-enabled society.
If you don't have a web log today, it's fair to say that you’re losing on two fronts. Inside, your employees are learning more and more but it stays locked away for no one to see. Outside, your consumers are seeking that very information and getting it for themselves.
Web logs – they connect, they collaborate, and they communicate. Engage your employees AND customers before someone else does.
Some of the thoughts i'd have liked to see in more of the pitches :
* buzz * leadership stance * maybe a story of 'wonder' * a call to action - "lets start tomorrow" * being ahead-of-the-curve * co-creation of value * flow
[Conversations with Dina]
