Yahoo Dumps Google, Strikes Out on Its Own NewsFactor Network -he gloves are off -- as if they ever were on -- in the fight for search-engine supremacy. In a move to regain its once undisputed status as the go-to online resource, Yahoo announced it is jettisoning its use of Google's technology in favor of its own newly developed algorithmic Yahoo Search product. This is the beginning of what will be a rapid succession of innovations from Yahoo Search, promises Jeff Weiner, senior vice president, Yahoo Search and Marketplace.
"Within the next few weeks and months, consumers will continue to see improvements to Yahoo's search technology, in addition to advancements in search personalization and other user features," Weiner said.
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