I advertise on Google Google adwords are suprisingly cheap. I paid a $5.00 activation fee for "Fair and Balanced" and got to set the price I am willing to pay for each click (Cost Per Click) $2.50? $.05? $.01?. If you set it lower than the others that advertise on the same keyword, you get placed below them on the stack of ads to the right of the results screen. I set a daily cost limit for yourself $1.00? $5.00? You can click delete whenever you want to walk away from the whole thing. You can log in to your account and tweak all of your settings and view your statistics. I suppose, if someone didn't like your ad for some reason, they could just hose you off of there by clicking to your site a bunch of times and then when they pass your limit, your ad disappears. But then your ad would be back the next day. I also suppose it would be easy to write a "Google ad hoser" application in PHP that would hose ads off Google automatically. Google would soon ban the attacking IP address, but then the application could zombify vulnerable Windows servers to do the hosing. Then you'd be a bad boy hacker, wouldn't you?
Why fair and balanced? I can't get my mind around the idea that a person or company could own some common words.
10:51:26 AM 
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