Updated: 9/28/2003; 2:53:24 PM.
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Mcgyver5's Radio Weblog
        

Friday, August 22, 2003

Google Rejects My Advertising Scheme

Has Google has banned the use of Fair and Balanced as an ad word?  A few days ago, an ad for Al Franken's book showed up there along with an ad that I placed. Now they are gone!   Google said in an email:

Hello Timothy,        (the voice of God?)

Thank you for advertising with Google AdWords. After reviewing your
account, I have found that one or more of your ads or keywords does not
meet our guidelines. The results are outlined in the report below.

----------------------------------------------
Campaign: 'Campaign #1,' Ad Group: 'Ad Group #1'
----------------------------------------------

AD TEXT:

Crazy Like Fox
I have always considered myself
Fair and Balanced
http://radio.weblogs.com/0108008

Action taken: Suspended - Pending Revision
Issue(s): Ad Text Relevance
~~~~~~~~~

SUGGESTIONS:
-> Ad Text: Please edit your ad text, as it does not accurately and
specifically reflect your site content and/or line of business.

To refine your ad text:

1. Consider adding relevant keywords to your ad text. This will let
users know that your ad is specific to their searches and encourage
them to click on it. For example, you may wish to use the following ad
title:
"Fair and Balanced"

2. Use more descriptive language in your ad text. The more informative
your text is, the more likely it is you will reach and attract
potential customers. For example, you may wish to use the following ad
text:
"Mcgyver5's Radio Weblog"
"Computer games for kids reviewed"

Sincerely,

The Google AdWords Team


5:34:16 PM    comment []


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