Law 18 (law of success) from The 22 Immutable Laws of Marketing by Al Ries and Jack Trout.

The book says: success often leads to arrogance, and arrogance to failure. Don't be arrogant, drop the ego, be objective.

     

Geek Lust. I've been wanting this thing for a long time now. It all started with all the problems I had with my current manually assembled from parts (in a foolish hope to save money) desktop. I ended up having to remove the sound card (otherwise my computer would hang from time to time during large IDE transfers; and that's a documented "behavior" of my motherboard). And the thing is so laud that I have to turn it off at night (or move it out of my bedroom which is not currently an option due to my DSL modem being here; or move myself out of bedroom).

Then I realized that I don't have any of those hardware conflicts problems on laptops (which is why I use laptops more often those days). But laptops are expensive (especially those that I like to use). This thing is something between: small, quiet (I presume) yet fast as the best of them. More expensive than a comparable desktop but less expensive than a comparable laptop. A year ago they didn't have a model powerful enough for my taste but their latest model is more than I need. I would stuff it with 1 GB (or more) of memory, add another HD to make it RAID'able and feel very happy for a few days after buying it. And I would throw in a 1600x1200 LCD monitor for a good measure. I would be in geek heaven.

     

Law 17 (law of predictability) from The 22 Immutable Laws of Marketing by Al Ries and Jack Trout.

The book says: unless you write your competitors' plans, you can't predict the future. You don't know the future, you don't know what your competition will do so you have to build your company and marketing strategies to be flexible, to be able to quickly respond to changing situation.