Even if you don't do any research, it's worthwhile to read Richard Hamming's talk. The core of his thinking, as I see it, lies in the question he used to ask his co-workers: "What is the most important research topic in your area? Are you working on it? If not, why not?". You could replace "most important research topic" with "most important thing to do in your life" and the question will still stand. In other words, think big and do big.

   

The book says: without adequate funding an idea won't get off the ground. You need a lot of money to market your ideas.

My comment: on one hand you can read it as a "don't fool yourself" advice. On the other hand authors promote indiscriminate spending of money of advertising without any mention of the fact that sometimes advertisement doesn't pay. It seems obvious that you should never spend more on marketing that you can hope to get out of it in later revenues, yet the books never says that. It just asserts that you need to spend a lot on marketing which is a suspicious advice coming from people who do marketing. This is the last in the series.