CNET "Microsoft jockeys to curb the threat open-source MPEG-4 poses to the company's proprietary digital media formats." And since when a format can be "open-source"? Especially not even very open format like MPEG-4. You would think that CNET should know better than this.     

Law 19 (law of failure) from The 22 Immutable Laws of Marketing by Al Ries and Jack Trout.

The book says: failure is to be expected and accepted. Drop things that don't work instead of trying to fix them. Don't punish for failures (if you do people will stop taking risks).