Updated: 11/14/2005; 1:21:46 AM
Redwood Asylum (emeritus)
   
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daily link  Tuesday, July 12, 2005

What Are Your Best Customers Doing on Your Web Site?

From Brian Teasley at ClickZ:

Do you know who your best customers are? Do you know how much they buy, and when they buy it? Do you know how they use your Web site?

 
11:52:32 PM
categories: Web Analytics
 

Cookies in the news

From Eric Peterson at JupiterResearch:

Last week, Susannah Fox of the Pew Internet & American Life Project published a very data heavy report on consumer attitides towards spyware. Ironically this report comes out at nearly the same time as the Anti-Spyware Coalition's (ASC) draft document of definitions and supporting documents (PDF). The former contains a handful of very interesting data points, the most interesting in regards to cookies include...

 
4:10:56 PM
categories: Web Analytics
 

Increase Performance With Multivariate Testing

From Pete Lerma at ClickZ:

Many of us have developed sophisticated tracking and optimization systems for online campaigns. But do we look beyond what happens at the advertising level? Do we look at what happens once the audience arrives on our Web site? If we do look, what do we do to ensure the conversion process is followed to completion?

 
12:21:23 AM
categories: Web Analytics
 


Copyright 2005 © Bruce Zimmer