...by the inmates...for the inmates...

What Are Your Best Customers Doing on Your Web Site?
From Brian Teasley at ClickZ:
Do you know who your best customers are? Do you know how much they buy, and when they buy it? Do you know how they use your Web site?
Cookies in the news
From Eric Peterson at JupiterResearch:
Last week, Susannah Fox of the Pew Internet & American Life Project published a very data heavy report on consumer attitides towards spyware. Ironically this report comes out at nearly the same time as the Anti-Spyware Coalition's (ASC) draft document of definitions and supporting documents (PDF). The former contains a handful of very interesting data points, the most interesting in regards to cookies include...
Increase Performance With Multivariate Testing
From Pete Lerma at ClickZ:
Many of us have developed sophisticated tracking and optimization systems for online campaigns. But do we look beyond what happens at the advertising level? Do we look at what happens once the audience arrives on our Web site? If we do look, what do we do to ensure the conversion process is followed to completion?