From Eric Peterson at JupiterResearch:

David Kesmodel of the Wall Street Journal has an interesting piece on the Omniture cookie in this morning's online journal. I myself had often wondered about their decision to choose a domain so obfuscated for their tracking cookies. Still, as more and more companies move to spoofed first-party tracking domains I'm sure we'll be seeing more and more complaints about this kind of thing. Perhaps the most interesting thing in the entire article was the link to this very complete hosts file that excludes many tracking and advertising domains -- what a ton of work this must be to maintain!