Updated: 11/14/2005; 1:22:36 AM
Redwood Asylum (emeritus)
   
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daily link  Monday, August 01, 2005

A good example of Flash pseudo-cookies in action

From Eric Peterson at JupiterResearch:

Speaking of cookies ... we discussed the use of Flash Local Shared Objects (LSO) as a proxy for cookies in our original report and revised our guidance in the "Profile of a Cookie Deleter" report to explicitly recommend that companies who use LSO don't try and hide the fact that cookies are being backed up from their visitors. A number of clients have asked me "how should we do this?" and I have found a pretty good example at Weather.com's 1-click access to weather.

 
4:01:59 PM
categories: Web Analytics
 

More cookie coverage

From Eric Peterson at JupiterResearch:

destinationCRM and the International Herald Tribune (via a story that will appear next week in the New York Times) both have good coverage of the cookie issue this morning.

 
4:00:28 PM
categories: Web Analytics
 

WebSideStory Adds Dashboards, Bid Management

From Kevin Newcomb at ClickZ:

WebSideStory upgraded its HBX "active marketing suite" today with the addition of a paid search keyword management product and dashboard-based forecasting to the Web analytics suite.

 
12:46:47 AM
categories: Web Analytics
 

Web Analytics Makes Extreme Difference

From Zachary Rodgers at ClickZ:

The proprietors of Xtremez.com, an online reseller of paintball and skateboarding equipment, suspected they had a site usability problem in late 2004.

The site brought in plenty of traffic, thanks to an extensive online CPC and search optimization program. Visitors engaged the homepage and site sub-sections extensively, but only around half wound up on a product page. Conversion metrics were abysmal...

 
12:41:35 AM
categories: Web Analytics
 


Copyright 2005 © Bruce Zimmer