From Kevin Newcomb at ClickZ:

Coremetrics today followed other Web analytics providers with the launch of its paid search campaign management tool.

From Jason Burby at ClickZ:

As you've evolved in your understanding of Web analytics, you should've learned to focus on metrics based on your organizational goals; discovered how to monetize the opportunities you identify; and implemented A/B or multivariate tests to make improvements.

The trick now is to determine what you should test and how to formulate the best test. There have been many articles outlining the ways to create effective tests, but this is a high-level view of the approach we take with our clients...

From Sean Michael Kerner at ClickZ:

Web marketers lack both the confidence and analytics to properly assess results, according to a study from WebTrends.

Confidence in marketing efforts varied among those surveyed. Only five percent of marketers were very confident in the measurement of their current online marketing efforts. Just over a quarter (26 percent) admitted they were flying blind, while the same percentage (26 percent) was moderately confident. Forty-three percent indicated they were fairly confident with their efforts.