Updated: 11/14/2005; 1:22:50 AM
Redwood Asylum (emeritus)
   
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daily link  Tuesday, August 16, 2005

Defining Key Performance Indicators

From Jason Burby at ClickZ:

On my daily view of the Yahoo! Web Analytics Forum, managed by Eric Peterson, I ran into an interesting question. An individual wanted to know about common key performance indicators (KPIs) for a specific industry.

It got me thinking about what the right metrics are for an individual company. Some materials cross industries or may be more pertinent to specific industries. Yet I struggled to post a response to the question, even though we've done analytics for nearly a dozen companies within the industry he was asking about.

 
11:25:50 PM
categories: Web Analytics
 

Slashdotted: The Death of Cookies

From Eric Peterson at JupiterResearch:

I'm not sure if CmdrTaco was trying to get the Slashdot crowd to admit they have a great love affair with cookies with his post titled "Death of Cookies, Spyware Greatly Exaggerated?" but the response is pretty much what I would expect ... Slashdotters, for the most part, are anti-cookie.

 
4:55:16 PM
categories: Web Analytics
 


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