From Kevin Newcomb at ClickZ:

Yahoo! Search Marketing has resolved an ongoing dispute with Web analytics vendors to access its search marketing application program interfaces (APIs).

Coremetrics, Omniture, WebTrends and WebSideStory have signed agreements which will allow the vendors to more closely integrate their analytics and bid management tools with their joint customers' Yahoo! paid search campaigns. Other Web analytics vendors may be given access to the APIs in the future.

From Neil Mason at ClickZ:

One thing worries me about Web analytics: the name. "Web analytics" sounds a bit scary, doesn't it? Those two words don't necessarily sit comfortably with your average marketer or business leader. When somebody asks you what you do for a living, "Web analytics" doesn't tell them much.