Strategic marketing @ your library:
"The Association of College and Research Libraries (ACRL) announces a new electronic discussion list - ACADEMICPR - to assist academic and research librarians in sharing ideas and best practices in marketing and public relations.
This new resource has been developed for the Academic and Research Library Campaign, an initiative co-sponsored by ACRL and the American Library Association (ALA) as part of @ your library*, The Campaign for America's Libraries.
The discussion list is to open to any academic and research librarian interested in learning more about how to promote their library. To subscribe, send an email to: listproc@ala.org. In the body of the message, type: subscribe ACADEMICPR and your first and last name." -- from ALA press release