THE FOLLOWING E-MAIL NEWSLETTER IS REPRODUCED WITH PERMISSION
GasPedal's Damn, I Wish I'd Thought of That!
___ April 9, 2003 ___
___ http://www.gaspedal.net ___
Case Studies You Can Use From Innovative Online Marketers
*** The "Business Blogging" Issue ***
Blogs are the hottest new form of web publishing.
Did you know they can also be used to significantly
increase traffic to your web site?
1> What: Blogs For Your Business
2> Why: Higher Search Engine Ranking For Free
3> When: Frequent Publishing Attracts Fresh Leads
4> How: Learning To Blog
1> What: Blogs For Your Business
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Are you blogging yet? A blog is a frequently updated web
site where you post fresh content on a daily basis, with
entries posted chronologically. Business bloggers post
information that is relevant to their customers,
prospects, and partners to create a window into the
thinking that makes a business successful. A good blog
provides nearly instant visibility to your company's
public information. The media coverage on blogs and
blogging has increased dramatically recently, and Google
bought leading blog web site Blogger.com.
THE LESSON: Don't be the last one on your block to add
blogs to your emarketing toolbox.
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Marketing Know-How from Professionals and Professors
Harvard Bus. School calls it "varied and expertly
articulated"; Entrepreneur.com named it the #1
marketing site. Mercifully short perspectives and
practical know-how you can use today. It's all free.
http://www.marketingprofs.com/subscribe?f=gpad
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2> Why: Higher Search Engine Ranking For Free
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The tightly focused information in a blog often attracts
top-ten ranking for their targeted key phrases on major
search engines sometimes within just a few days. This
works because the format of a blog matches up with the
types of data that the search engines index
automatically. Blogging expert John Lawlor achieved top-
ten positions on Google, MSN, Yahoo, AOL and Overture
within 72-hours of launching BlogAnswerMan.com, a
blogging information site.
THE LESSON: Launching a successful blogging strategy can
reduce your search engine marketing costs.
MORE INFO:
http://johnlawlor.com
http://bloganswerman.com
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You Can Be An Email Marketing Supergenius! Get
GasPedal's other fantastic free email newsletter:
http://www.gaspedal.net/sg20
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3> When: Frequent Publishing Attracts Fresh Leads
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Blogging enables marketers and editors to instantly post
new information to their blogs as fast as they create it.
It's the easiest way to keep your web site current -- and
current information provides a reason for prospective
customers to come back for another visit. You can even
post the content of your email newsletters to your blog.
That gives you extra exposure for the text you've already
written, and search engines can index your newsletter and
bring in prospects not already on your mailing list.
THE LESSON: Turn a stale web site into a compelling news
site with a basic blog.
4> How: Learning To Blog
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The best way to learn about blogging is to read web sites
of successful bloggers, especially those focused on the
marketing sector. BusinessBloggingSeminars.com offers
seminars and brainstorming sessions that will educate and
energize your team and create a strategy can be used to
immediately launch and monitor a new blogging program.
The other great way to learn about blogging is to try it.
Any business or individual can start blogging for less
than $5 per month with services like Userland's Radio
(http://radio.userland.com) and Blogger Pro
(http://pro.blogger.com). You'll publish your first blog
within 20 minutes.
THE LESSON: Blogging is easy, it's cheap, and it works.
Try it and watch your web traffic jump.
MORE INFO:
MarketingFix - http://marketingfix.com
Blogs4Business - http://blogs4business.com
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AD:TECH San Francisco, June 16-18, 2003, Palace Hotel
AD:TECH, the defining event for interactive marketing,
returns to San Francisco to deliver best practices and
case studies from Sprint, Sony, Lands' End, Tower
Records, NIKE, Comedy Central and many more. Plenty of
networking opportunities in the exhibit hall and
at special events.
Get information and register at http://www.ad-tech.com
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GasPedal's Damn, I Wish I'd Thought of That!
features case studies on how smart companies
are using creativity and the Internet to achieve
fantastic returns on their marketing dollars.
Learn more at http://www.gaspedal.net
Do you have a tip or experience you would like to
appear in this newsletter? Send an email to
editor@gaspedal.net with your ideas.
Editor/CEO: Andy Sernovitz, andy@sernovitz.com
__________________________________________________
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Great companies like TiVo, Kimberly-Clark, and ABC turn
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Learn more at http://www.gaspedal.net.
> FREE, SMART INFORMATION FROM GASPEDAL
--------------------------------------------------
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