Interview with Google's CEO Eric Schmidt Part 2&3.

AlwaysOn: About Google's Schmidt - Part 2
AlwaysOn: About Google's Schmidt - Part 3

Part 2 is most relevant to online advertising, but both are worth a read.

From Part 2:

Schmidt: Let me talk primarily about advertising because it’s easier to conceptualize, though most deals are a combination of search and advertising. These models are beautiful things. The value to the advertiser is so great, that we were able to withstand this recent advertising winter.

This is because we proved the measurability of our system to advertisers. Advertisers are paying for clicks. They’re paying for the closest thing to conversions, which is what advertisers ultimately care about, they’re advertising some sort of product. We can show a very direct linkage. So this pay-for-performance has really been very successful for us.

Related: Interview with Google's CEO Eric Schmidt - Part 1

[MarketingFix]

Why Blogs Haven't Stormed the Business World. by Tiernan Ray of eCommerce Times

Whatever you may think of the publishing revolution known as blogging, the advent of technology for posting "top-of-mind" thoughts to a Web site is an intriguing development in Internet history. Weblogs, or "blogs" for short, dramatically ease the process of uploading simple kinds of content, thus facilitating a loosely organized kind of collaborative publishing.

This article is worth reading- hopefully by blogging vendors as well as business bloggers. J:L

According to a study by Amsterdam based OneStat.com, the 7 most used word phrases in search engines are:

 

                                                        OneStat   Lawlor stats

1.	2 word phrases	29.22%	43%
2.	1 word phrase	24.76%	11%
3.	3 word phrases	24.33%	30%
4.	4 word phrases	12.34%	9%
5.	5 word phrases	5.43%	6%
6.	6 word phrases	2.21%	2%
7.	7 word phrases	0.94%

John Lawlor - blogging from Boca Raton, FL 2003-04-29

Blog election ballistics. Washington Post's media pundit writes: "It seems this morning that bloggers have taken over the world. Or at least the 2004 presidential campaign. Or at least the not-so-invisible primary leading up to the campaign. The pundits are blogging. The journalists are blogging. And now the candidates are blogging. Who needs television? Let's just eliminate the middleman." (Via... [Blogads -- the ad engine for opinion makers.]

An overwhelming majority of businesspeople would rather communicate via e-mail than any other method. [CyberAtlas]

Search Engine Watch: comScore Launches Search Engine Tracking System
IAR: ComScore Launches Search Service

As we reported yesterday, more perspective today from other commentators. Search Engine Watch writes:

comScore Networks, known for its Media Metrix web traffic reports, has launched a new service to track and report on searchers' actual unique queries across 25 major search engines and portals.

Prior to the launch of the company's qSearch search tracking and reporting system, search activity was typically measured using counts of "unique visitors" to search engines sites, or from data reported by search providers themselves.

By contrast, qSearch uses data from comScore's Global Network, which continuously captures the complete Internet activity, including search engine queries, of a representative cross-section of more than 1.5 million global Internet users at home, work, university and non-U.S. locations.

[MarketingFix]

With a booming search sector, the Internet measurement firm rolls out qSearch to measure the top players and consumer search behavior. [internetnews.com: Internet Advertising Report]

ComScore Launches qSearch.

Search Engine Watch: ComScore Launches Search Engine Tracking System

comScore Networks, known for its Media Metrix web traffic reports, has launched a new service to track and report on searchers' actual unique queries across 25 major search engines and portals.

Prior to the launch of the company's qSearch search tracking and reporting system, search activity was typically measured using counts of "unique visitors" to search engines sites, or from data reported by search providers themselves.

By contrast, qSearch uses data from comScore's Global Network, which continuously captures the complete Internet activity, including search engine queries, of a representative cross-section of more than 1.5 million global Internet users at home, work, university and non-U.S. locations.

[MarketingFix]

Hundreds of Web sites have been taken off the Internet in the escalating battle by activists to stop unwanted commercial e-mail. By Saul Hansell. [New York Times: Business]