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Thursday, May 01, 2003

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Spam Solutions Hard to Find
Spam Solutions Hard to Find. While Washington is currently awash with anti-spam proposals, opening day of FTC's Spam Forum underscores complexities and diversity of opinions on just what to do. [internetnews.com: Internet Advertising Report]

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The New Advertising Business
Game over.

My latest in Linux Journal: The New Advertising Business. A sample:

Simply put, companies like Google and Overture are blowing away everything the old advertising business holds dear. Beautiful images. Attention-grabbing graphics. Awards. Strategy. Even old conventions like branding — a term Procter & Gamble borrowed from the cattle industry, back when they created mass media advertising in the dawn of commercial radio more than 70 years ago. They're blowing it away by connecting users and advertisers and helping both offer something valuable to each other.

[The Doc Searls Weblog]

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