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Saturday, May 24, 2003

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Managing Information Acquisition in the Blogosphere..


Blogger News
Out of sheer necessity, Microdoc News has constructed
a tool to manage information acquisition in the blogosphere. In the 1980s, I used to subscribe to 25 monthly magazines, approximately 250 to 300 magazine pages to read per day (approximately 150,000 words a day). As an information manager, now in the year 2003, I no longer subscribe to any magazines, but read news sites and blogs. The 3,152 blog sites to which I subscribe produce about 15,700 posts a day and with each post being about 162 words per post on average, that means I now need to scan about 2.5 million words a day. My problem has been how to manage my information acquisition - I work twelve to fifteen hours a day acquiring information, constructing ideas and writing. [Elwyn Jenkins: MicrodocHeadlines]

This tool is definately on the right track - nice work Elwyn. Please add a track for "business blogging" and I'll be a very happy camper.

John Lawlor - Busines Blogging Evangelist 2003-05-24

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Loosely coupled business.

Businesses are loosely coupled systems, too. The emergence of service-oriented approaches in technology needs to be ... [Loosely Coupled weblog]

Blogs are loosely coupled groupings of information and ideally suited to providing benefits to businesses.

John Lawlor - Business Blogging Evangelist - 2003-05-24

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Google Page Rank Put To The Test.

News on Google
How much does Google Page Rank really matter? Having a PR6 or a PR0 does it really matter? What do people do to warrant a PR0, and can a website recover from a PR0 to regain a PR6? And if a website is awarded a PR0 how does it affect referrals from Google? How do the results pages reflect changes in the Page Rank Rating of webpages in a PR0 website? These questions and more Microdoc News is ready to find out. The Microdoc News site is put to the test once more. Everyone seems to know the theory and there are advisors out there who can tell you about page rank, but how many have actually put page rank to the test and observed first-hand what effects page rank really has on a site?
[Elwyn Jenkins: MicrodocHeadlines]

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Prediction: Bush Will Use Word "Weblog" in Speech Before End of Term.
Henry Copeland and I were talking about blogging and politics this morning, and the topic got around to presidential politics.... [Dan Gillmor's eJournal]

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Rich Media Email Too Expensive.

IAR: Report: Rich Media E-Mail Still Too Pricey

According to Jupiter Research analyst Nate Elliott, rich media e-mail tends to carry a 30 percent premium for marketers over HTML mailings. However, just 30 percent of e-mail recipients support rich media. The reason: AOL, Yahoo! and Hotmail -- the largest e-mail providers -- do not support rich media content.

On top of this, rich media e-mail carries a steep price tag. Elliott estimated a Flash e-mail campaign for a list of 250,000 would cost $43,750, while an HTML campaign would run $27,500. Despite the 60 percent price premium, the Flash campaign would return a .5 percent conversion rate to HTML's .25 percent. This works out to the Flash campaign costing $140 per conversion to HTML's $110.

[MarketingFix]

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