Found Objects as collected by John Lawlor :: business blog marketing consultant ::

Friday, May 30, 2003

Don't Mistake SEM (Search Engine Marketing) for Your Whole Marketing Strategy

Don't Mistake SEM for Your Whole Marketing Strategy.

This no-nonsense article warns about the bandwagon effect that is currently happening with search engine marketing. Yes, SEM can be cost-effective, but it's getting less cheap and more competitive as more companies, including the largest ones, use it. The obsession on being seen and found shouldn't lead marketers to forget they still need to convert and retain those search engines users, not just get them to click through.

What we're trying to do here at MarketingFix with all the categories we cover (as a side note, expect us to reorganize and improve our category system later this year,) is to give you a good overall picture of the different practices and fields of expertise that are relevant to online marketing.

In other words, we want to help you have up-to-date information about the latest developments but not miss the forest for the trees. We'd love to hear from you about how you think we deliver on both fronts: "delivering real-time news" and "getting the big picture."

[MarketingFix]

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