Found Objects as collected by John Lawlor :: business blog marketing consultant ::

Thursday, May 22, 2003

CNET: Harvard study wrestles with Gator
Study: Documentation of Gator Advertisements and Targeting

This article highlights the key findings of a Harvard study into how Gator works.

Wednesday's report shows that Gator is very specific in monitoring Web browsing. For example, it carefully watches what people type into the Google search engine, hunting for phrases like "preventing pregnancy," "high cholesterol" and "Toro lawn mower part," the study says.

Edelman's research shows that even federal government Web sites are fair game. Gator users looking for information from the Centers for Disease Control and Prevention may see an ad for "thinner thighs in four weeks," and Gator watches for users visiting areas of the Food and Drug Administration's site relating to Viagra, breast implants and weight loss, the study found.

In Support of Gator

Ad Software That Profiles

Gator Targets Search Engine Market

[MarketingFix]

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