by Andrew Grumet: Deep Thinking about Weblogs.

David Carter-Tod writes: "Not much that you haven't heard before, but presented cogently and in enough depth to, perhaps, convince a decision maker." I agree.

In case you're new to this weblog, my earlier article on personal knowledge publishing was in a similar style and made similar points, though it was longer and deeper in some respects.

Here's an interesting tidbit I learned in Grumet's piece: the SharpReader personal news aggregator can automatically show you what posts link to a post that it has retrieved. (See the screenshot). This lets you more easily follow the scattered thread of commentary that follows a post.

[Seb's Open Research]

destinationCRM: Increasing your reach

Statistics and anecdotal evidence prove repeatedly that an in-house email list will consistently outperform a purchased third party email list. The reason is simple. Customers and prospects on your house-list generally have some built-in affinity with your brand, your products and services, and your organization. [...]

But how do you develop an in-house list when you are starting from scratch? First, think of all the daily points of contact that you have with your customers. Would any of these points of contact be an appropriate time to ask for an email address and email marketing permission? For example, when a customer telephones your service department, do you train your representatives to alert customers to the benefits of signing up for your email program? Likewise, do you send benefits-based opt-in requests to your customers with statements, invoices, correspondence, or product/service information? If not, you are missing opportunities to build your in-house email list.

[MarketingFix]

Press Release: Media Consumption Study Confirms Net's Role as Top Daytime Medium
PDF Report:

The study, conducted with Millward Brown IntelliQuest, confirmed that daytime on the Internet is primetime for these users. For nearly three in ten of them, the Internet is the only medium consumed during the daytime. These findings reinforce the emerging view that the At Work Internet audience is an ideal choice for advertisers seeking to reach young, highly educated, highly affluent consumers.

This study updates similar findings from another report issued nearly a year ago. The new report, 59 PowerPoint pages, offers details into the online surfing behaviors and demographic composition of at-work Internet users.

[MarketingFix]