Neurotechnology and Society : Neurotechnology and Society

Neurotechnology and Society

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 Friday, November 15, 2002

Emotional Economics:  Neuroeconomists Have First Meeting

Recently economists have begun to go beyond behavioral economics to look at the neurological underpinnings of human behavior.  Still in it's infancy, specialists researching neuroeconomics number less than one hundred, but the field is bound to grow in importance as we advance our understanding of our brain's neural circuitry.  Perhaps most importantly, this will be the discipline that will focus on the impacts of how emerging neurotechnologies (emoticeuticals and cogniceuticals) will not only impact micro-economic decisions but also macro-economic trends.  Next stop neuropolitics.


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