RFID: Radio Frequency Blog

Insights on RFID technology and markets from Peter Winer, Big Chief Partners, Inc.

 
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Last update: 4/4/2004; 9:04:56 PM.

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  Thursday, March 11, 2004

Mark Roberti on Privacy

RFID Journal editor Mark Roberti writes that companies will self-regulate their use of RFID to maintain acceptable levels of consumer privacy.  He argues that any company using RFID in an objectionable way will suffer loss of revenue as customers rebel.

This argument works well for companies, but not for governments who can deploy RFID at will without fear of alienating the public.


10:55:43 PM    comment []

© Copyright 2004 Peter Winer.